Exotiq
About Exotiq
Exotiq Property is a leading luxury real estate company specializing in premium properties in tropical and tourist destinations, with a primary focus on Bali, Indonesia. They offer a wide range of services, including buying, selling, and renting high-end residential properties, villas, and holiday homes. Their portfolio features exclusive listings in some of the most sought-after locations, known for their natural beauty, beachfront access, and luxury amenities. Committed to excellence, Exotiq Property caters to both local and international clients seeking exceptional investment opportunities and dream homes in paradise.
Figma
Webflow
Project Overview
The primary design objective was to rethink the website and give it a more premium look. The team previously used a website built on WordPress, which had many limitations and made the process of updating the site cumbersome. We had to start from scratch with a simplified website structure. Our goal was to position the brand as high-end while ensuring we did not compromise on a complex structure necessary for search engine optimization (SEO).
Through this new structure and design, the company’s aim is to generate more leads via SEO by having a website structure optimized for natural search rankings. These same pages would also be used to drive SEA (paid traffic), but the challenge was to naturally rank these pages to reduce acquisition costs for the client
The custom premium design reshaped the brand and helped Exotiq with its repositioning on the Bali real estate market.
"Simon showed a very good and quick understanding of our needs and was able to implement it graphically and technically very well. He had very good ideas on how to address certain issues that helped us to get a superior final product."
Results
The revamped Exotiq Property website has yielded outstanding results, thanks to its new premium and modern design. The optimized structure has significantly enhanced the site’s performance in search engine rankings, leading to a marked increase in organic leads. With a more intuitive and streamlined layout, the website now supports a more effective SEO strategy, driving higher traffic and improving conversion rates. Additionally, the marketing team benefits from an easier-to-manage platform, which has accelerated their ability to implement updates and adapt swiftly to market changes.
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