Kassow Robots
About Kassow Robots
Kassow Robots is a Danish robotics company specializing in the development of high-performance collaborative robots (cobots) designed to work alongside humans in industrial settings. Founded in 2014, the company focuses on delivering lightweight, flexible, and powerful robotic arms with seven axes, offering superior dexterity and a wide range of motion. Kassow Robots’ user-friendly design and intuitive programming make their cobots accessible to small and medium-sized enterprises, helping to enhance productivity, efficiency, and safety across various industries, including manufacturing, automotive, electronics, and packaging.
Project overview
I was tasked with redesigning and developing Kassow Robots’ new website using Webflow. The project had several key objectives: to attract more high-quality leads, to restructure the website for improved information accessibility, and to optimize search engine visibility, thereby helping the company reposition itself in the market.
Additionally, a complete visual overhaul of the site was necessary to highlight the unique selling points (USPs) of Kassow Robots’ product range, differentiate the brand from competitors, and clearly communicate the company’s values and mission.
Finally, another critical goal was to provide Kassow Robots with better control and agility over both static and dynamic content, including blogs, news updates, specialized articles, and case studies.
"Despite a project that was more ambitious than expected, we were very well looked after and we're really happy with the result! Jules and Simon were able to give our company a new level through a new, very professional website. We're looking forward to our next collaboration!"
Results
For this project, we started by restructuring the website to create a clear and coherent user experience, guiding visitors to product pages and making information easily accessible. We also added SEO-focused pages to improve search engine rankings and reduce acquisition costs. Targeted keywords included “Collaborative Robots,” “7-axis collaborative robot arm,” and industry-specific terms. Additionally, we implemented a blog and news section to boost conversions through specialized articles.
In terms of design, we developed a new, high-tech look that aligned with Kassow Robots’ visual identity, incorporating their signature orange-red accent. The minimalist interface was designed to highlight the company’s robotic arms and ensure seamless navigation.
The migration to Webflow was completed smoothly and efficiently within a few hours, and we are now proceeding with the next development phases, focusing on enhancing the current site and integrating new pages.
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